How to Boost Your Local Business During the Holidays with Google Business Profile Updates

The holiday season brings a surge in local searches and last-minute decisions. Customers check Google Maps for hours, browse photos, read reviews, and compare nearby businesses in seconds. During high-traffic periods, your Google Business Profile plays a central role in whether customers choose you or move on.

How to Boost Your Local Business During the Holidays with Google Business Profile Updates

Small, timely updates can make a meaningful difference. This guide outlines practical ways to use your Google Business Profile to improve visibility and reduce friction during the holidays.

Update Your Google Business Profile with Holiday Hours to Set Clear Expectations

Incorrect hours are one of the most common causes of customer frustration during the holidays. If your schedule changes, updating holiday hours ensures customers know when you are open and helps prevent missed visits.

Accurate hours support trust, reduce negative experiences, and signal reliability to Google during peak search periods.

Share Holiday-Specific Google Posts

Google Posts are a simple way to highlight seasonal activity. During the holidays, posts can feature promotions, limited-time offers, gift ideas, or last-minute availability.

Even occasional posts help your profile appear current and relevant when customers are actively searching.

Refresh Photos for Seasonal Relevance

Visuals matter more during the holidays. Adding seasonal photos helps customers quickly understand what to expect and builds confidence before they visit or call.

Consider updating photos to reflect holiday décor, featured products or services, or seasonal offerings. Profiles with recent photo activity tend to see stronger engagement.

Encourage and Respond to Holiday Reviews

Customers rely heavily on reviews when making fast decisions. Encouraging feedback after holiday interactions and responding thoughtfully shows attentiveness and professionalism.

Consistent review engagement supports trust and helps reinforce visibility during competitive periods.

Final Thoughts

Holiday demand is high, and customers make decisions quickly. Your Google Business Profile is one of the easiest ways to stand out without adding complexity. Clear hours, timely posts, fresh photos, and active review responses help keep your business visible and approachable throughout the season.