How to Boost Your Local Business During the Holidays with Google Business Profile Updates
- iBP Marketing
- Oct 29
- 2 min read
The holiday season brings a surge in local searches, last-minute shopping, and customers looking for fast, reliable businesses. Your Google Business Profile (GBP) becomes one of the most powerful tools you have to attract holiday traffic—especially when customers rely on Google Maps to check hours, browse photos, read reviews, and compare businesses instantly.
If you haven’t explored how local search impacts your business overall, start with our guide on local SEO to understand why Google matters so much during high-traffic seasons.
Update Your Google Business Profile with Holiday Hours to Avoid Customer Frustration
One of the biggest reasons customers leave negative reviews during the holidays is incorrect business hours. If your holiday schedule changes, update it so your profile always displays accurate information.
Keeping your hours updated helps you:
Avoid customer frustration
Capture more holiday foot traffic
Reduce missed opportunities
Signal trust and reliability to Google
If maintaining your profile feels overwhelming during busy months, our Google Business Profile management service can help keep everything current.
Share Holiday-Specific Google Posts
Google Posts allow you to highlight:
Holiday promotions
Gift ideas
Seasonal specials
Limited-time offers
Last-minute availability
Posting during peak search periods can help your business appear more often in local results.
If staying consistent with updates is challenging, many owners rely on professional GBP support to manage their posting schedule.
Refresh Your Photos for Seasonal Appeal
Customers love visuals during the holiday season. Adding fresh, seasonal photos makes your profile feel alive and relevant. Consider adding:
Storefront or interior holiday décor
Holiday menu items or featured products
Team or staff holiday photos
Giftable items or bundled service packages
Google favors profiles with frequent photo updates. For more ways to improve visibility, review our guide on how to optimize your Google Business Profile.
Encourage and Respond to Holiday Reviews
Customers rely heavily on Google reviews during the holidays when making quick decisions. Encourage satisfied customers to share feedback—especially if you helped them with last-minute needs, holiday orders, or special services.
Respond promptly to show you value customer input. Your engagement boosts both trust and visibility.
If reviews become difficult to manage during the holiday rush, learn more about our Google review management service.
Final Thought
Holiday demand is high, and your Google Business Profile is the easiest way to stand out. Small, strategic updates—adjusted hours, seasonal photos, promotional posts, and active review responses—can significantly increase visibility and customer engagement.
If you want help maintaining consistency while you focus on the busy season, our team offers professional GBP support to handle everything for you.
